An Introduction to Business English Open Online Course
Welcome to the world of business English. Now let us know more about you. Are you a student who is going to have internship or start your first job in a company? Or are you looking for a practical language skill to further equip yourself? Or is Business English Certificate, simply put BEC, one of your recent goals? If your answer to either of the questions is Yes, then this course is just for you.
So the first thing is: why is important to master Business English? The statistics you should know to answer this question is that English is the first and official language in over 56 countries where you do business. And it is also the lingua franca, the most common language spoken everywhere in the world for business between non-native business speakers. It is used in all sectors, such as accounting, human resources, advertising, public relation and in all industries, including financial services, pharmaceuticals, manufacturing and so on.
From the moment you apply for an international company, you have to use business English to survive in the fiercely competitive job interview. Then, if you are lucky enough to be recruited by the company, you may have to speak English to co-workers around the office, or read and write business correspondence in English so that everyone can understand.
Even if your company is not international, when you travel or attend conferences, speaking good business English will help you make international business connections. In some companies, you might even have a lot of customers who can only speak English.
So if you do have the needs of leaning Business English but don’t have the time or funds to attend a university course, Why not let the university come to you?
Offered by Minjiang University, this is an online course for basic Business English knowledge and skills, designed for absolute beginners. The aim of this course is to give you a good general knowledge and understanding of the use of English in business situations.
Here we have four excellent teachers to lead you into the business English world. Topics covered include working life, company benefits, advertising, recruitment, meetings, sales, branding and management.
By going through the topics with us, you will gain enormous knowledge about business. For example, how many different ways of working companies adopt; what are common company benefits; what various advertising types we have in our daily life; eight ways to make meetings better; the qualities of a successful sales person and the importance of branding in marketing.
And you will also be introduced to specific business-related skills to make yourself more competitive in the job market, such as how to start your business; how to make a CV and stand out in a job interview; how to choose the best advertising channel; how to hold a meeting and make minutes; how to make “cold call”, to call your customers and sell a product and various management skills. Every skill you learn with this course is critical if you involves with business English working environment.
What’s more, this course also prepares you for the Business English Certificate from Cambridge University at Vantage Level. Our course overlaps topics with the exam by providing tips for speaking section and emphasizing necessary skills for writing section, including memo, report, email, notice, business letters and so on. By studying with us, you will be more confident for your Cambridge Business English Vantage Certificate.
Then, how to study with us? Here are some tips for you.
First, make a schedule. Carve out a regular time in your agenda for this course. This will keep you disciplined and help make constant progress.
Second, learn actively. Don’t be a passive learner. Make sure you take notes, review what you learn, finish the exercises, and if possible try to apply business knowledge and communication skills to your everyday life.
Third, “No pains, no gains.” Remind yourself why you’re studying. If you’re low on willpower, recall what brought you here in the first place and give yourself rewards for completing a module.
Now, let’s get down to business and start your business English journey.
Unit 1 An Introduction to Business English
Unit 2 Working Life
Unit 3 Company Benefits and CV Writing
Unit 4 Advertising
Unit 5 Meetings and Minutes
Unit 6 Recuitment and Email Writing
Unit 7 Sales
Unit 8 Branding
Unit 9 Management
Unit 10 Teamworking and leadership
课程团队
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陈曦蓉
闽江学院
陈曦蓉,闽江学院外国语学院副院长，副教授，国际商务师，文学硕士，福州市教育系统先进个人。从事功能语言学与商务英语等方面的教学与研究，在学术期刊上发表20余篇学术论文，出版学术专著《商务英语的功能语篇分析研究》1部。主持2018年教育部产学合作协同育人项目2项，主持校级教学团队1个，近3年主持并完成1项教育厅教改项目，1项校级教改项目，获得校级教学成果奖二等奖1项。
陈曦蓉
闽江学院
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赵艳
闽江学院
赵艳，毕业于上海外国语大学，硕士，现任闽江学院外国语学院讲师， 2017-2018外派加拿大布鲁克大学工作，曾获福建省“外教社杯”讲课大赛二等奖，福建省青年教师讲课大赛三等奖，闽江学院青年教师讲课比赛一等奖等，主要从事商务英语教学研究，主持福建省《读者意识指导下的商务英语写作教学研究》等课题。
赵艳
闽江学院
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廖澄懿
闽江学院
廖澄懿，讲师，硕士研究生，闽江学院外语系教师。主要负责讲授《商务英语》、《跨文化交际》等课程。
廖澄懿
闽江学院
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王荟
闽江学院
王荟，讲师，硕士研究生，闽江学院外国语学院教师，毕业于广东外语外贸大学外国语言学及应用语言学专业，主要从事语言学、语用学、语言哲学等方面的研究。
王荟
闽江学院
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林淑熠
闽江学院
林淑熠，毕业于英国利兹大学会议口译与翻译学专业。闽江学院外国语学院讲师，主讲《商务英语口译》、《商务英语口语》、《剑桥商务英语》等课程。
林淑熠
闽江学院
