Introduction

Introduction

1. Business Environment

1.1 Introduction to Business Environment

1.2 Internal Environment

1.3 External Environment

2. Entrepreneurship

2.1 "A brief Introduction to Entrepreneur and Entrepreneurship"

2.2 The Entrepreneurs’ Personality Traits

2.3 Entrepreneurial Growth and Failures

3. Discovering Business Opportunities

3.1 How to find the opportunity that’s right for you

3.2 How to decide whether or not to pursue a business opportunity

3.3 How to evaluate and identify the risks

3.4 Advice to potential entrepreneurs

4. Establishment of a Business

4.1 Taking the right approach to make real money

4.2 Generating ideas for your business

4.3 Determining your personal and business goals and evaluate your business ideas

4.4 Choosing the right business organization

5. Organizational Structure

5.1 Importance of organizational structure

5.2 Major types of organizational structure

5.3 Modern organizational structures

5.4 Keys to erecting an effective organizational structure

6. Recruiting and Training Employees

6.1 Significance and Strategies of Recruitment

6.2 Recruitment Methods and Selection

6.3 Training new employees

7. Employee Motivation

7.1 Significance of employee motivation

7.2 Intrinsic and extrinsic motivation

7.3 Theories of employee motivation

7.4 Specific actions to increase employee motivation

8. Corporate Culture

8.1 Factors Affecting Corporate Culture

8.2 Types of organizational culture

8.3 The importance of corporate culture

8.4 Strong culture and weak culture

8.5 National culture and corporate culture

8.6 The limitations of corporate culture

9. Production and Product

9.1 Factors of production

9.2 Types of products

9.3 New product development process

9.4 Product life cycle

10. Marketing

10.1 The definition of marketing

10.2 The concepts of marketing

10.3 The functions of marketing

10.4 Marketing mix

10.5 Key marketing strategy decisions

11. Financial Management

11.1 The Functions of financial management

11.2 Financial management objectives

11.3 Classification of financial management

11.4 Accounting and Financial Management Systems

12. Financing

12.1 Financing Sources

12.2 Debt Financing

12.3 Equity Financing

12.4 Tips for financing

13.Corporate Social Responsibility

13.1 Social Responsibility in Business

13.2 the development course of Corporate Social Responsibility

13.3 Importance of Social Responsibility in Business

13.4 How to enhance social responsibility in business

13.5 How businesses can be socially responsible

14.Going to the International Market

14.1 The background：Globalization

14.2 The international market environment

14.3 Reasons for going global

14.4 The challenges and opportunities of going to the international market

14.5 Mode of going global

15. E-business

15.1 History of E-business

15.2 E-Business Advantages & Disadvantages

15.3 Important factors in E-Businesses

15.4 How to create an E-business